Income and Impact – Dr David Cutler Guest post

Music studio teacher is excited to kickoff 2016 with a guest post from Dr. David Cutler. His new book,  The Savvy Music Teacher is available here.

The Direct Link Between Income and Impact: Savvy Music Teachers
By David Cutler

On the surface, the suggestion that the best independent music teachers are those who earn the most money seems ludicrous. No obvious, mathematical correlation can be drawn between fiscal and pedagogical success. We have all encountered incredible educators who struggle to make ends meet, or financially comfortable ones who are mediocre instructors at best.

Yet I argue that there is indeed a parallel. When done right, impact and income are closely related bedfellows. Savvy Music Teachers (SMTs) find ways to make them both go up, in harmony.

How is this claim supported? It is difficult to devote 100% of attention to teaching excellence when tormented by problematic personal finance. Economic woes trigger a host of problems, inducing stress, strained relationships, and zapped enthusiasm. Individuals forced to take supplementary “day jobs” they despise just to get by, or those with unmanageable schedules and an unbalanced life, are unlikely to have time or energy to go the extra mile for students.

On the flip side, a sound financial model increases likelihood that teachers find the psychological space to offer their best. It provides a foundation for maintaining a studio, organizing meaningful activities, pursuing professional development, and tackling passion projects, in addition to fulfilling personal desires such as buying a house or raising a family.

Is there a more direct correlation? There is if you do things right. In order to increase impact, SMTs are known for employing teaching tools and strategies that expand beyond the average studio. As a result, their offerings are differentiated in innovative and meaningful ways, which translates to more students and higher fees. In addition, they offer a variety of products and services beyond lessons that enhance learning and revenue. Independent music teachers looking for a raise have an opportunity: imagine new, valuable musical experiences. Connect those initiatives to a sound economic model and, voila, both earnings and value rise.

When writing The Savvy Music Teacher, I had the good opportunity to interview more than 150 independent teachers from across the globe (many are profiled in the book). Typically, I would contact them with a particular angle in mind: curriculum, policies, tuition model, studio management, etc. During these talks, however, the conversation often strayed in wonderful ways, exploring peripheral issues that were also parts of the model. We discussed challenge, opportunities, frustrations, and solutions.

As a rule, instructors with inventive business models matched them with creative teaching approaches, and vice versa. For example, music teachers who generated substantial incomes were more likely to integrate improvisation, technology, and multiple musical genres than those who didn’t. That was a fascinating lesson. It seems that creativity is a transferrable skill. Those who master it benefit in a host of ways, creating simultaneous wins for themselves, students, and communities.

Income and impact; money and meaning. These terms may not be synonymous, but for SMTs, they are closely related.

DAVID CUTLER balances a varied profile as a jazz and classical composer, pianist, educator, arranger, author, speaker, and director of the world’s premier experiential arts entrepreneurship workshop The SAVVY Musician in Action. His books The Savvy Musician and The Savvy Music Teacher help musicians build a career, earn a living, and make a difference. Cutler serves as the University of South Carolina’s Director of Music Entrepreneurship.

 

 

 

David Cutler’s Savvy Music Teacher

Fellow music teachers, have you ever wished there was someone you could approach for specific advice on maximizing the earnings and efficiency of the niche market of private lesson teaching? Look no further! I give you your new career guide: David Cutler’s The Savvy Music Teacher.

9780190200824

Having just finished this book, I was extremely impressed with the author’s ability to relate and expound upon the daily struggles of private teaching combined with the provision of various strategies for financial and personal improvement. At times I found myself turning pages with the excitement of a Harry Potter novel!

The book outlines a clear goal: Become the most impactful music teacher possible while earning a yearly salary of $50,000 to $100,000. Is this really possible for us private teachers? I can say, without hesitation, that if you were to aggressively implement David Cutler’s strategies into your financial model of music teaching, you would be well within this figure.

How many unorganized or un-savvy music teachers do you know living week to week, with no concept of their financial future, or present earnings? This sad situation can even sometimes lead to musicians leaving the music field entirely. If this describes you or a teacher you know, this book will be a lifeline for changing your views on earning and managing money, as well maximizing impact on your students.

Even if you consider yourself a highly organized teacher without any more room for financial expansion, this book will outline additional financial avenues you may have not considered, or overlooked, that will enhance your current earnings.

The book is divided into two halves. Part one outlines seven distinct streams of income available to private music teachers. It then outlines detailed steps on how to integrate these into your life, or how to expound upon them. These numerous streams include:

Private teaching
Group classes
Camps
Events
Technology
Products
Additional (miscellaneous services)

If you believe you are already implementing these elements into your small business of music teaching, you will be surprised by the many avenues available you may not have considered in each chapter. Specifically for me, I always see a significant drop in earnings during the summer months. I’m teaching as many students as I can, but it is never enough. This book proposes a detailed process on establishing summer camps, and clearly outlines the large financial benefits this type of event can have on your summer earnings.

If you feel many of these categories are not realistic to you, you may be surprised at how easily you will be able to generate extra income from the author’s suggestions. True, not every teacher may be able to integrate every stream into his or her lifestyle, but even getting just a few streams of music income going besides private teaching can really have a positive effect on your bottom line earnings.

 

 

The second half of the book is dedicated to setting up your studio, filling your studio, time/life management, winning the money game, your financial picture, and career blueprint. In a field that can easily be isolating, these chapters are gold. How often can one receive free financial advice specific to the private lesson field? These chapters are even more valuable than the first half because they help motivate music teachers to plan for the future of their business, and not live in the now of lesson check to lesson check.

 This book is completely inspiring and a must read for lesson teachers in any capacity. Whether you are teaching one night a week or full time, you will be inspired to teach better, smarter, and create higher earnings after completing this book. Personally, I have been planning many, many expansions to my studio from reading this book and am confident my earnings will rise as a direct result of reading this book. To purchase a copy click here